A useful point
of reference.
Practical notes on making a brand easier to understand, apply and hand over.
Brand kit vs. brandbook: what is the difference?
A brand kit is the collection of files you work with. A brandbook explains the decisions and rules that keep those files consistent. You usually need both, but they solve different problems.
Product branding checklist: before your first campaign
Before producing more campaign assets, decide what must remain the same. A focused review of the product, audience and visual system prevents avoidable rework.
Logo file formats for a professional handoff
The file extension is only part of the answer. A useful handoff also explains the background, color variant, editability and production status of each logo.
How to create a brandbook from your existing assets
To create a brandbook in Brandfolia, add your brand brief, set the identity, upload the product image, choose the chapters, then preview, download watermarked layouts and save your working project. This walkthrough follows the actual controls in the studio.
Brand moodboard vs. brand guidelines: from ideas to rules
A brand moodboard explores a visual direction. Brand guidelines document the decisions you have chosen and tested. Use the moodboard to discuss possibilities, then use the handbook to make the final system repeatable.
Can I build a brand identity from one product photo?
Yes, you can start a visual direction with one product photo. A finished brand system also needs your brand name, audience, message and approved assets. Here is what to prepare, what the free preview does and what belongs in a commissioned handoff.
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