Define the week before choosing formats
Write a specific task such as “help people understand the new collection” instead of “increase engagement.” Then choose the page that answers the next question. If that page is unfinished, a post promising a complete product specification is premature. A sample gallery or a clearly labelled preview may be the appropriate destination.
For the fictional MORA example, the task is to explain a home-storage identity. There are no real stock levels, materials or customer reviews to advertise. The plan therefore uses brand decisions and labelled artwork. A real product business should replace those examples with its approved product facts and original photographs.
A seven-day plan with room to review
| Day | Reader task | Evidence to prepare | Format | Next step |
|---|---|---|---|---|
| Monday | Introduce the collection | One factual sentence about what it contains | Brand overview | Read the collection introduction |
| Tuesday | Answer a practical question | A verified answer to one customer question | Text-led card | Open the relevant product information |
| Wednesday | Show a detail | An original photo with an accurate caption | Photo and short label | Inspect the detail |
| Thursday | Explain a choice | A documented design decision, without performance claims | Two-panel explanation | Read the brand notes |
| Friday | Show an application | A labelled concept, or a real approved product photo | Product or application card | Explore the collection |
| Saturday | Check the work | Correct links, review replies and finish missing evidence | No new post required | Resolve questions |
| Sunday | Review and prepare | Record the actual response and next useful question | Planning worksheet | Plan the next week |
This is a workload example, not an optimal posting frequency or an algorithm recommendation. If you can support only two useful posts, publish two. Move an item when the photograph, claim or destination is not ready.
Prepare one small asset library
Choose the approved logo variant, four color roles, heading and body fonts, and one photo treatment. Keep the current files together so a collaborator does not pick an outdated logo. Reuse those decisions across the week while changing the actual information in each post.
Use the social media kit to inspect example compositions. The brand reuse guide explains which visual rules should remain stable when a format changes.
Move each item through a visible review
- Draft: write the message and choose a suitable image.
- Evidence ready: attach the actual source for product details and any offer.
- Reviewed: check the exported artwork, caption and destination together.
- Published: record the live post URL only after someone publishes and checks it.
Brandfolia’s content planner can help organize campaign drafts and exports. Workspace use requires sign-in. Planned dates and exports do not connect or publish to social accounts automatically; publish through the destination platform after review. The worksheet on this page can be used without an account.
Use the week to learn something specific
Record the actual question people asked, which destination they visited when measurable, and whether they completed the intended action. A like is not a purchase. If the detail post creates confusion about size, fix the product information before adding more posts. Keep the same definitions from week to week so the comparison means something.
Download the filled weekly plan and blank fields
For a new release, continue with five product-launch post briefs. The broader planner page explains the campaign workflow and its limits.