Choose the facts before writing the announcement
Make a short approved fact sheet: product name, what it does, variants, dimensions or other relevant specifications, availability and destination. If a field is unknown, keep it out of the public claim. “Coming soon” still needs a real launch plan; “limited” needs a real limit.
MORA is a fictional home-storage concept. The captions below deliberately describe design work and do not invent materials, testing, stock or sales. Treat them as structures to adapt, not commercial copy to publish unchanged.
Give each post a different question
| Post | Question | Fictional example caption | Evidence needed | Next step |
|---|---|---|---|---|
| Introduction | What is this? | Meet MORA: a fictional study of a desk-storage identity. | Approved collection name and description | Read the collection introduction |
| Detail | What can I inspect? | A closer look at the proposed label hierarchy. This is concept artwork. | A labelled concept image, or an original product photo | View the detail |
| Use | How would this fit my day? | The concept brings a shared visual system to everyday desk objects. | A real use demonstration before claiming dimensions or capacity | Explore the collection |
| Questions | What is still unclear? | Before choosing a storage object, check the dimensions, materials and care information. | Verified answers from the product owner | Read the product facts |
| Availability | What can I do now? | This is a fictional example, so there is no sale or launch offer. | Actual stock, dates, price and destination before a real announcement | Use one accurate next step |
The order follows a reader from recognition to action. It is not a requirement to publish five times, or proof that a sequence increases sales. Combine the detail and use posts if they answer the same question for your product.
Match the image to the claim
Use an actual photograph for a physical detail claim. Use a diagram for a relationship that needs explaining. Label a mockup or AI-assisted concept when it could be mistaken for a shipped product. Do not let a realistic-looking label become evidence of ingredients or certifications.
A launch set can share typography and color without repeating the same caption. Crop and reflow the artwork for the selected format; inspect the smallest text in the actual export. Keep the product name and destination consistent across the caption and the landing page.
Review the caption and destination as one item
- Can a reader find the promised detail after following the link?
- Do prices, dates and availability match the destination at publication time?
- Is a customer quote real, authorized and accurately reproduced?
- Does the image show the right variant and the right stage of the product?
- Is a required commercial disclosure visible where the reader needs it?
If the product cannot yet be bought, use a truthful information or interest-registration step that actually exists. Do not create an order promise from a design preview.
Save a reusable brief, not just a caption
The downloadable copy sheet keeps the reader question, source, image and destination beside each caption. That makes a later edit safer: changing a price prompts a destination check; changing a photo prompts a variant check.
Download the five-post brief and copy worksheet
The existing launch planning worksheet covers campaign timing. Use the weekly plan to fit the posts into a realistic workload, and the social kit for the design assets. Brandfolia exports drafts and artwork; publication to social platforms remains a separate action.