IDENTITY GUIDELINES / EDITABLE CASE SYSTEMS

What does a
Brandbook look like?

Three fictional identities, documented in 24 chapters each. Inspect the master artwork, measured rules and real application sources, then open the editable files.

Art-directed case studies with vector logos, licensed fonts and chapter briefs. Commercial release and print approval remain project-specific. The studio demonstration below shows the editor’s current 12-page output.

THE HANDBOOK / AN OPEN EDITION

What goes in
a Brandbook?

Look inside a real 24-page case book. From the master wordmark to the applications, every decision has a place.

Inside the brandbook
Actual VELA brandbook page 1: CoverView full page

The identity, introduced.

An opening page that establishes the product, the visual direction and the scope of the document.

01 / 24

The free studio has a separate 12-section working draft. The fictional case books use the 24-section structure with editable sources. Paid delivery is not open yet. Inspect the free studio sample.

Enlarged VELA brandbook cover
THE SHORT ANSWER

What will I find inside the sample downloads?

Each VELA, KORO and SEREIN system contains a 24-page PDF, 24 editable page SVGs, six application SVGs, outlined wordmark variants, included fonts with their license notices, and source records. They are fictional case systems, with brand-name and production approval still pending. The separate SOLEN sample shows the free studio’s 12-section draft.

Download all three complete systems
Download all 72 chapter prompts · Each includes brand inputs, required assets, layout deliverables and acceptance checks.

ACTUAL EDITOR OUTPUT / FICTIONAL DEMONSTRATION

The studio sample.

This SOLEN sample shows the studio’s 12-page structure, including foundation, identity rules, color, typography and applications. It uses a fictional brand and a code-drawn sample bottle. It is a demonstration, not a client project.

Download the sample PDF

12 landscape pages · approximately 1.1 MB · image-based RGB PDF

Actual SOLEN sample brandbook cover with an illustrative bottle
01 / Cover and visual direction
Sample handbook color page with primary, base, secondary and light color values
06 / Palette with HEX and RGB values
Sample handbook typography page showing display and supporting type roles
07 / Typography and hierarchy
HOW TO READ THIS EXAMPLE

Look at the system,
then make it your own.

The PDF is rendered using the studio’s page-generation code. It demonstrates the document structure and digital file format. System-font rendering can vary between devices. The separate collection images are art-directed concepts and are not produced automatically by this editor.

What the 12 pages cover

  1. Cover and version
  2. Brand foundation
  3. Audience and promise
  4. Wordmark variants
  5. Clear space
  6. Color palette
  7. Typography
  8. Product imagery
  9. Social applications
  10. Website banner
  11. Tone of voice
  12. Handoff checklist

What you can change

Replace the sample brand details and bottle with your own assets. Change the palette, choose the typefaces, add your logo, adjust image placement and edit the chapters. The sample PDF itself is a review document; use the studio project to make editable changes.

BRANDFOLIA STUDIO

Document the identity you want to keep.

Create your brandbook

Three free watermarked previews. Planned paid packages from $99; not open for orders. Explore planned packages.