BRANDFOLIA / PRODUCT LAUNCH SOCIAL MEDIA PLAN KORO / Everyday Cup launch Fictional planning exercise. No real product launch, customer campaign, approval or performance result is represented. Prepared October 24, 2026. Demo launch: November 5, 2026; all scheduled times are 10:00 UTC. This seven-day frequency is illustrative, not a channel recommendation. Worksheet only: no automatic import or publication. All rows need changes. DEMO PRODUCT FACTS Demo brief only: a reusable coffee cup concept with a navy exterior. Capacity, material, price, stock, certifications and environmental benefits are deliberately unspecified. This fictional brief is a writing exercise, not evidence for real product claims. Replace it with the owner's approved specification and original product photographs. Destination placeholder: https://example.com/replace-with-product-page Replace all facts, dates, URLs and media before your own launch. Reference SVGs show reusable layouts, not final matching artwork for these captions. D-3 / 2026-11-02 / Tease instagram / portrait Headline: A familiar ritual. A new shape. Caption: A new chapter for the KORO coffee ritual. Meet the Everyday Cup on 5 November. Save the date and come back for a closer look. CTA: Save the launch date Asset: Portrait product detail; adapt the KORO launch layout with your own photograph. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-launch.svg Alt text: Draft: close crop of a navy cup with the KORO name. Rewrite after choosing the final image. State: changes_requested / not_published Review action: Replace the fictional date and product name; confirm that the teaser photo shows the actual product. D-2 / 2026-11-03 / Explain instagram / carousel Headline: Look closer at the Everyday Cup Caption: One familiar identity, seen from three angles. Swipe for the silhouette, the surface and the KORO wordmark. Full product details will be on the launch page. CTA: Explore the details at launch Asset: Three carousel pages: silhouette, surface, wordmark. Supply three matching views of the actual product. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-detail.svg Alt text: Draft: three views of the navy KORO cup. Describe each actual image separately. State: changes_requested / not_published Review action: Do not invent capacity, materials or dishwasher claims. Compare every view with the original photographs. D-1 / 2026-11-04 / Tell the story instagram / story Headline: Same KORO. A new daily companion. Caption: The KORO name and navy palette carry into a new object for the coffee ritual. Tomorrow, see the Everyday Cup in full. CTA: Come back tomorrow Asset: Vertical brand-story artwork with product space and a short headline. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-story.svg Alt text: Draft: KORO wordmark above a navy cup on a light background. State: changes_requested / not_published Review action: Confirm the brand story with its owner. Keep the headline clear of the platform interface. D0 / 2026-11-05 / Launch instagram / portrait Headline: Meet the KORO Everyday Cup Caption: The Everyday Cup joins the KORO collection. See the product photographs and check the current details on our product page before choosing yours. CTA: View the product page Asset: Full product hero using the portrait launch layout and the approved product photograph. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-launch.svg Alt text: Draft: full view of the navy KORO Everyday Cup, centered on a light background. State: changes_requested / not_published Review action: Release gate: replace example.com, open the destination on a phone, and verify product details, price and availability before publication. D+1 / 2026-11-06 / Answer instagram / carousel Headline: Before you choose your cup Caption: Want to take a closer look? Start with the product page for the current specifications and care information. Send us a question if a detail is missing. CTA: Read the product details Asset: Question-and-answer carousel. Use only questions answered by approved product information. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-detail.svg Alt text: Draft: product information headings beside a photograph of the KORO cup. State: changes_requested / not_published Review action: Add care guidance only from an approved source. Do not fabricate customer questions or testimonials. D+2 / 2026-11-07 / Show the identity instagram / square Headline: One identity, from cup to feed Caption: A navy anchor, a clear wordmark and room for the product. These are the visual decisions connecting the KORO cup to its campaign artwork. CTA: Explore the collection Asset: Square brand composition with a genuine product photo and the approved wordmark. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-grid-1.svg Alt text: Draft: a navy KORO cup and its matching brand colors in a square composition. State: changes_requested / not_published Review action: Check the square crop and small text. Imported logos and photos need separate rights and accuracy review. D+3 / 2026-11-08 / Follow up instagram / story Headline: Still taking a closer look? Caption: Find the KORO Everyday Cup photographs and current product details in one place. Review the product page and ask us what else you would like to know. CTA: Return to the product page Asset: Vertical follow-up with one product image and a single next step. Layout reference: https://brandfolia.com/assets/workflow-examples/koro-story.svg Alt text: Draft: the KORO cup with a short invitation to view product details. State: changes_requested / not_published Review action: Use no false scarcity or invented sales results. Record the real publication link and later observation dates manually. RELEASE CHECKLIST Verify real product facts, offer and availability. Check the final image, rights, logo, color, typography and phone crop. Replace example.com and test the real destination. Confirm dates and time zone; approve the final version in the workspace. Export, publish manually and record the real URL. Enter results only after observing them.