SEREIN

An identity shaped by light.

A fragrance identity that uses the contrast between transparent glass and a solid paper carton to make a quiet, recognizable product family.

What did this brand need?

Create a distinct visual language for a perfume concept across the bottle, outer carton, blotter and handbook.

Why these colors and type?

An ink-blue cap anchors the transparent bottle. Cool silver-blue paper provides a reading surface, while the serif wordmark introduces a deliberate contrast to small functional copy.

Where does the identity work?

The glass bottle, carton and blotter are explored as one family, then documented in an editorial concept handbook. Manufacturing details remain outside the concept scope.