KORO

Made to be noticed.

An expressive coffee identity that uses an assertive wordmark, a tightly controlled two-color system and everyday packaging as its main canvas.

What did this brand need?

Give a specialty coffee concept a distinctive shelf presence, with enough simplicity to remain recognizable on cups, pouches and compact social crops.

Why these colors and type?

Midnight navy creates a strong visual anchor. Powder blue adds contrast without multiplying colors. The broad sans-serif wordmark gives each surface a clear reading order.

Where does the identity work?

Pouches, cups, printed cards and a brand manual demonstrate the same identity at different scales. The challenge is consistency in hierarchy, not adding more elements.