BRANDFOLIA — SMALL BUSINESS BRAND KIT / LAUNCH WORKSHEET
Version: October 21, 2026
Guide: https://brandfolia.com/guides/small-business-brand-kit/
Editable planning worksheet. Replace blank fields with your own decisions.
This document does not import into the studio as a brand profile.

1. THE NEXT CUSTOMER INTERACTION
Business name:
Who is the customer?
What are they deciding?
Where will they see the brand?
One specific promise we can support:
Source or person who can confirm the promise:

2. OUR APPROVED IDENTITY
Primary logo / wordmark file and version:
Backgrounds on which it can appear:
Clear-space rule and example:
Anchor color / HEX:
Background color / HEX:
Accent color / HEX:
Display typeface / license file:
Body typeface / license file:
Short business description:
Contact details to use:

3. FIRST THREE APPLICATIONS
For each: destination | file needed | real copy | viewing size | owner
Application 1:
Application 2:
Application 3:
What we are deliberately leaving for later:

4. BEFORE SHARING
[ ] Generic names, contact details and sample copy replaced.
[ ] Longest product or service name checked at intended size.
[ ] Actual text/background pairs checked for readability.
[ ] Logo, type and hierarchy compared across the selected applications.
[ ] Uploaded images and fonts have appropriate rights and source notes.
[ ] Product statements are supported by our records.
[ ] Source profile and matching exports have the same version.
[ ] Production-specific decisions are resolved or clearly marked pending.

5. HANDOFF
Current version and date:
Person responsible for updates:
Folder containing approved assets:
Source JSON / backup location:
Font licenses:
Unresolved item | owner | next action:
Next review trigger (new product, channel, wording or supplier):

Artwork is not a working website, trademark clearance or production approval.
Confirm physical sizes, print preparation and proofs with the supplier.