{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "STRIDE",
    "tagline": "Find your next move.",
    "category": "Sport & outdoors",
    "positioning": "A direct visual identity for a fictional movement and outdoor accessories collection.",
    "audience": "People exploring movement and outdoor accessories for their everyday routines.",
    "story": "STRIDE is a fictional sports identity. Wide lettering, clear hierarchy and open space give campaign messages a direct presentation.",
    "voice": "Energetic and practical. Invite exploration without promising speed, strength, protection or performance improvements.",
    "facts": "A fictional movement and outdoor accessories brand is planning a collection announcement. It needs a bold wordmark, social formats and a presentation cover. Performance, materials and technical product details are not part of the brief.",
    "factSource": "Original fictional Brandfolia demonstration brief. Curated sample settings; no customer data or live AI analysis.",
    "style": "bold",
    "motif": "lines",
    "palette": [
      {
        "role": "primary",
        "hex": "#24342B"
      },
      {
        "role": "base",
        "hex": "#F1F5E8"
      },
      {
        "role": "secondary",
        "hex": "#B3C968"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "",
      "role": "",
      "email": "",
      "website": ""
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Use approved photos of actual products and realistic activities. Do not suggest protective or performance capabilities without evidence.",
    "layout": "statement"
  },
  "revision": 1,
  "reviewed": false,
  "sample": true
}