{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "PAWLO",
    "tagline": "For their everyday adventures.",
    "category": "Pet brands",
    "positioning": "A friendly, recognizable identity for a fictional pet accessories shop.",
    "audience": "Pet owners browsing everyday accessories and gifts.",
    "story": "PAWLO is a fictional pet accessories brand. Bold lettering and contrasting color blocks connect the digital collection with everyday branded materials.",
    "voice": "Warm and playful, with short clear copy. Do not imply product safety, veterinary approval or health benefits.",
    "facts": "A fictional pet accessories shop needs a welcoming brand for collection posts, a shopping-bag artwork and its website concept. No product photos, safety tests or material specifications are supplied.",
    "factSource": "Original fictional Brandfolia demonstration brief. Curated sample settings; no customer data or live AI analysis.",
    "style": "bold",
    "motif": "tiles",
    "palette": [
      {
        "role": "primary",
        "hex": "#15544E"
      },
      {
        "role": "base",
        "hex": "#EAF5F0"
      },
      {
        "role": "secondary",
        "hex": "#E8AE46"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "",
      "role": "",
      "email": "",
      "website": ""
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Use real product images with an appropriate scale reference. Any animal shown should use the product as intended.",
    "layout": "statement"
  },
  "revision": 1,
  "reviewed": false,
  "sample": true
}