{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "FOLDEN",
    "tagline": "Wear your own rhythm.",
    "category": "Clothing & fashion",
    "positioning": "An expressive visual direction for an independent capsule clothing label.",
    "audience": "People exploring a small, design-conscious clothing collection through a lookbook and social posts.",
    "story": "FOLDEN is a fictional clothing label. A strong typographic signature connects the collection cover, social artwork and label study.",
    "voice": "Confident, concise and personal. Describe the visual direction without inventing fabric, fit or sustainability claims.",
    "facts": "A fictional independent clothing label is preparing its first capsule collection. It needs a consistent name, palette and type system for launch artwork, a label concept and a digital lookbook cover. No garment specifications or product photos are supplied.",
    "factSource": "Original fictional Brandfolia demonstration brief. Curated sample settings; no customer data or live AI analysis.",
    "style": "bold",
    "motif": "none",
    "palette": [
      {
        "role": "primary",
        "hex": "#662D40"
      },
      {
        "role": "base",
        "hex": "#F9EDEF"
      },
      {
        "role": "secondary",
        "hex": "#DD91A5"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "",
      "role": "",
      "email": "",
      "website": ""
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Use approved garment photographs that show fit and construction accurately. Keep retouching from changing product details.",
    "layout": "statement"
  },
  "revision": 1,
  "reviewed": false,
  "sample": true
}