{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "DAYMARK",
    "tagline": "Make room for what matters.",
    "category": "Software & services",
    "positioning": "A clear, approachable visual identity for a fictional planning software business.",
    "audience": "Small teams exploring ways to organize their work.",
    "story": "DAYMARK is a fictional digital business. Its branding begins with an audience and a service description, showing how the same identity workflow applies without a physical product.",
    "voice": "Helpful and concrete. Explain a proposed service without inventing features, integrations, customer numbers or time savings.",
    "facts": "A fictional planning software business needs a clear identity for its introductory presentation, website artwork and social presence. It starts from a written service idea, without a physical product or a product photograph.",
    "factSource": "Original fictional Brandfolia demonstration brief. Curated sample settings; no customer data or live AI analysis.",
    "style": "modern",
    "motif": "none",
    "palette": [
      {
        "role": "primary",
        "hex": "#3E3A72"
      },
      {
        "role": "base",
        "hex": "#F0EFFA"
      },
      {
        "role": "secondary",
        "hex": "#B6A5E2"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "",
      "role": "",
      "email": "",
      "website": ""
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Use real product screenshots when available. Keep illustrative interface concepts separate from demonstrated product capabilities.",
    "layout": "structured"
  },
  "revision": 1,
  "reviewed": false,
  "sample": true
}