{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "AUREL",
    "tagline": "A detail to make your own.",
    "category": "Jewelry & accessories",
    "positioning": "A composed editorial direction for a fictional jewelry and accessories collection.",
    "audience": "People browsing a considered accessories collection and comparing its visual character.",
    "story": "AUREL is a fictional jewelry identity. The study uses a serif wordmark, quiet spacing and a plum palette to connect small printed pieces with digital artwork.",
    "voice": "Measured, descriptive and personal. Avoid unsupported claims about precious metals, gemstones, craft or provenance.",
    "facts": "A fictional jewelry and accessories brand needs an editorial identity for collection announcements, a presentation card and a packaging label study. The brief leaves metals, stones, dimensions and prices unspecified.",
    "factSource": "Original fictional Brandfolia demonstration brief. Curated sample settings; no customer data or live AI analysis.",
    "style": "editorial",
    "motif": "none",
    "palette": [
      {
        "role": "primary",
        "hex": "#473258"
      },
      {
        "role": "base",
        "hex": "#F4EFF8"
      },
      {
        "role": "secondary",
        "hex": "#B8A0C9"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "",
      "role": "",
      "email": "",
      "website": ""
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Photograph the real piece at useful scales. Preserve the actual stone color, metal finish and proportions.",
    "layout": "editorial"
  },
  "revision": 1,
  "reviewed": false,
  "sample": true
}