BRANDFOLIA / BRAND FOUNDATION WORKSHEET
A working brief for a product identity and brandbook.

1. THE PRODUCT
Brand name:
Product category:
What do you sell, in one clear sentence?
What facts must remain accurate in every photograph or layout?

2. THE CUSTOMER
Who is the primary customer?
What are they doing when they discover or buy this product?
What information do they need before choosing it?

3. THE POINT OF VIEW
What experience can the brand truthfully promise?
What makes it meaningfully different?
Which claims need evidence before publication?

4. THE VISUAL DIRECTION
Three words describing the intended impression:
Three words describing what to avoid:
Reference links, with a reason for each:
Existing approved logo and variants:
Primary / base / secondary / light colors:
Display and supporting typefaces:
Photography: lighting, crop, background and margins:

5. THE APPLICATIONS
The first three places this identity must work:
Smallest logo use:
Longest expected headline or product name:
Required languages:
Production or accessibility checks:

6. THE HANDOFF
Who approves the identity?
Which decisions are approved, and which remain drafts?
Who receives the files?
Required formats:
Version and review date:

NEXT STEP
Transfer the approved decisions into the Brandfolia studio's Brief and Identity settings.
This text worksheet does not import automatically into the studio.
The current editor supports supplied assets, palette/type controls, digital applications
and a modular PDF. Concept photography, original logo design and print production are
separate work. Save a project file before leaving the editor.