BRAND VOICE WORKSHEET — BRANDFOLIA
Version: 2026-10-25
Blank working template. Review status: draft.

Brand / document owner:
Audience and their immediate task:
Promise supported by current evidence:
Facts or claims we must not invent:

TRAIT 1
Trait:
What it means in writing:
Use these words or constructions:
Avoid:
Before example:
After example:

TRAIT 2
Trait:
What it means in writing:
Use:
Avoid:
Before example:
After example:

TRAIT 3
Trait:
What it means in writing:
Use:
Avoid:
Before example:
After example:

TONE BY SITUATION
Product introduction:
Instruction or explanation:
Delay, error or customer concern:
Call to action:

TEST THE RULES
Draft caption:
Draft product introduction:
Draft support reply:
Words/claims to change and why:
Evidence sources for factual claims:

REVIEW RECORD
Reviewer:
Actual review date:
Version reviewed:
Open changes / owner / next action:
Status (draft / changes requested / approved):

USING THIS WORKSHEET
Keep the detailed rules in your own document. In Brandfolia's brand workspace, copy a concise summary into Edit brand system > Audience, voice and visual identity > Voice and inspect generated drafts against the full rules. This TXT file does not import automatically. No review or publishing action is performed by downloading it.