{
  "format": "brandfolia-identity-1",
  "identity": {
    "version": 1,
    "language": "en",
    "name": "Your Brand",
    "tagline": "Your message starts here.",
    "category": "Your product or service",
    "positioning": "Replace this sentence with what your business offers, who it serves and why someone should choose it.",
    "audience": "Describe the people you serve and the situation in which they need your product or service.",
    "story": "Write your own brand story here. Explain the problem you set out to solve and the experience you want to create. Replace all placeholder copy before sharing the identity.",
    "voice": "Choose three useful voice principles. Add an example of what your brand would say and what it would avoid.",
    "facts": "",
    "factSource": "",
    "style": "bold",
    "motif": "tiles",
    "palette": [
      {
        "role": "primary",
        "hex": "#222B27"
      },
      {
        "role": "base",
        "hex": "#F2F2E8"
      },
      {
        "role": "secondary",
        "hex": "#DEEB73"
      },
      {
        "role": "light",
        "hex": "#FFFFFF"
      }
    ],
    "contact": {
      "name": "Your name",
      "role": "Your role",
      "email": "hello@example.com",
      "website": "example.com"
    },
    "logoMode": "wordmark",
    "logo": "",
    "photography": "Use your own approved images. Keep the product recognizable, preserve its true color and leave clear space for the message."
  },
  "sample": false,
  "revision": 1
}