BRAND GUIDELINES CHECKLIST / BRANDFOLIA
October 20, 2026 / 24 checks
https://brandfolia.com/guides/brand-guidelines-checklist/

Brand: ____________________ Owner: ____________________
Revision: _________________ Review date: ______________
Status: Draft / Changes needed / Approved by: __________

FOUNDATION AND OWNERSHIP
[ ] Name the audience, offer and positioning in specific language; remove generic placeholder copy.
    Evidence or action: _______________________________
[ ] Check business claims against source material and record anything still awaiting confirmation.
    Evidence or action: _______________________________
[ ] Write the brand story, personality and voice; include a short example someone can follow.
    Evidence or action: _______________________________
[ ] Record the document owner, revision date and approval status; separate drafts from approved files.
    Evidence or action: _______________________________

LOGO AND SIGNATURES
[ ] Identify the primary, reversed, monochrome and compact marks, with a use case for each.
    Evidence or action: _______________________________
[ ] Show clear space and minimum-size guidance; test the actual mark at the smallest intended size.
    Evidence or action: _______________________________
[ ] Check logo proportions, backgrounds and contrast; show examples of misuse.
    Evidence or action: _______________________________
[ ] Confirm rights to the name and artwork. A typeset wordmark is not trademark clearance.
    Evidence or action: _______________________________

COLOR, TYPOGRAPHY AND DESIGN ELEMENTS
[ ] Assign a role to each palette color and supply HEX or RGB values for digital work.
    Evidence or action: _______________________________
[ ] Check real foreground/background pairs with the contrast checker and review small text in context.
    Evidence or action: _______________________________
[ ] Name display and body fonts, set heading levels and spacing, and include their license notices.
    Evidence or action: _______________________________
[ ] Define the graphic motif, image treatment and crop rules; retain original product images.
    Evidence or action: _______________________________

APPLICATIONS ACROSS CHANNELS
[ ] Compare business cards, letterhead and envelope artwork for consistent hierarchy and correct contact details.
    Evidence or action: _______________________________
[ ] Review packaging, tote and mug concepts against the supplier template, printable area and required copy.
    Evidence or action: _______________________________
[ ] Test outdoor artwork at the intended viewing distance and ask the supplier for dimensions and safe areas.
    Evidence or action: _______________________________
[ ] Review social, story, website, presentation and mobile artwork at realistic sizes; check crops and long text.
    Evidence or action: _______________________________

FILES AND PRODUCTION CHECKS
[ ] Open every delivered file and compare it with the approved preview; check filenames and revision labels.
    Evidence or action: _______________________________
[ ] Keep editable brand JSON with the SVGs. Outlined SVG lettering cannot be edited as ordinary text.
    Evidence or action: _______________________________
[ ] Confirm physical dimensions, bleed, stock, color conversion and a proof before print production.
    Evidence or action: _______________________________
[ ] Keep website and mobile concepts labeled as design artwork until implementation and accessibility testing are complete.
    Evidence or action: _______________________________

HANDOFF AND MAINTENANCE
[ ] Export the current guide and source package together; check that both use the same identity settings.
    Evidence or action: _______________________________
[ ] Download a full project backup when local product photos are used, and reopen it before moving devices.
    Evidence or action: _______________________________
[ ] Give the next person a file map, contact for questions and a list of unresolved decisions.
    Evidence or action: _______________________________
[ ] Agree who can approve future changes and archive old revisions so they are not reused accidentally.
    Evidence or action: _______________________________

A working handoff aid, not certification or trademark clearance. Mark checks that do not apply and record why. Resolve open items before labeling a deliverable approved.