PET-BRAND COLLECTION WORKSHEET — BRANDFOLIA
Updated: 2026-11-04

FILLED IDENTITY EXAMPLE — PAWLO (fictional accessories shop)
Task: connect collection posts, bag artwork and website direction.
Audience: pet owners browsing everyday accessories and gifts.
Voice: warm, playful, short and clear.
Invitation: For their everyday adventures.
Palette: deep teal #15544E / mint #EAF5F0 / amber #E8AE46 / white #FFFFFF.
Source: https://brandfolia.com/work/pawlo/
Known: identity profile and actual artwork exports.
Unknown: actual products, species suitability, sizes, materials, instructions and safety evidence.
Publication boundary: no safety, health, durability or veterinary-approval claims.

YOUR BUSINESS
Brand / owner / version / date:
Business type and scope:
Audience and next action:
Shared brand name / type / color roles / voice:

COLLECTION AND VARIANT REGISTER — ONE ROW PER ACTUAL OFFER
Collection | product ID | product name | variant label | measurements/source | photo ID | approved information location
Do not use color as the only way to distinguish variants.

IMAGE SOURCE LOG
Image ID | actual photo or concept | product/variant | source/rights | detail/scale check | reviewer
Check visible shape, fastenings, proportions and intended use.

VOICE REVIEW
Headline / collection invitation:
Plain product description:
Exact selection or fit information and source:
Approved care/use instructions and source:
Statements withheld until evidence arrives:

REVIEW CHECK
[ ] Product and variant names match across listing, post and packaging.
[ ] Each photo depicts the selected item or is clearly labeled as a concept.
[ ] Size and suitability wording comes from the actual product record.
[ ] Instructions stay clear and separate from playful copy.
[ ] Small text and wordmark checked in each intended format.
[ ] Responsible owner, open questions and next review recorded.
This accessories example does not provide food, veterinary or safety-compliance guidance.