PACKAGING DESIGN BRIEF — BRANDFOLIA
Updated: 2026-11-04
Purpose: collect design and production inputs before adapting artwork.

FILLED EXAMPLE — NIMBO (fictional, not a production specification)
Job: retail-carton design discussion for an audio-accessories concept.
Audience: people browsing everyday audio accessories.
Visual reference: https://brandfolia.com/work/nimbo/
Brand anchor: indigo #25316B; supporting pale blue #91BCFF (sRGB).
Reading order: NIMBO > verified product descriptor > actual model/variant > supporting details.
Known: brand name, palette, type direction and actual flat label SVG.
Unknown: actual product, dimensions, weight, contents, model, compatibility, barcode and required copy.
Owner action: supply product records and approved wording.
Supplier action: confirm structure, dieline version, fit, material, printing, finishing and proof process.
Status: visual direction for discussion; not ready for production.

BLANK BRIEF — DUPLICATE FOR YOUR PROJECT
Project / owner / version / date:
Product and model:
Markets and channels:
Buyer and first encounter:
SKU / variant list and quantity per variant:
Physical dimensions / units / weight / measurement source / final or provisional:
Contents and protection needs:
Opening / assembly / packing method:
Brand name / descriptor / variant reading order:
Approved copy location / version / responsible reviewer:
Required information and barcode asset source:
Visual reference / licensed source assets:
Supplier / dieline ID / revision date:
Material and finish requirements / essential versus optional:
Print area / bleed / safe areas / color preparation (supplier confirmed):
Budget / deadlines / deliverable formats:
Structure approver / copy approver / color and proof approver:

OPEN DECISIONS — ONE LINE PER ITEM
Decision | missing evidence | owner | due date | impact on artwork | resolved version

PROOF CHECK
[ ] Product fits and required components are represented.
[ ] Text and identifiers match the approved source.
[ ] Artwork uses the current supplier template.
[ ] Small text and wordmark are legible at final size.
[ ] Colors and finishes are checked on the agreed proof.
[ ] Remaining issues, approval scope and approver are recorded.
Concept artwork alone is not a dieline, compliance review or production approval.